Projects
Historic Buildings website for the General Services Administration
Created copy, structure, and strategy for federal agency's multimillion-dollar portfolio of historic buildings to encourage visitors and educate taxpayers.
Reuters Sign, Times Square
Hunted down and wrangled content and data sources from Reuters divisions: from photos to financial data to create strategies, scripts, and animations for a hyper-branded 22-story sign on the company's North American headquarters.
General Services Administration mobile site
Reduced an 8,000+ page website to its 30-screen mobile essentials using analytics, user interface analysis, and very, very tight copy.